Premium UK department store House of Fraser has launched the first fragrance from luxury accessories label Jimmy Choo. The luxury footwear label–which launched nearly 15 years ago–has since expanded into luxury handbags, designer sunglasses and now, its first perfume.

Tamara Mellon, the brand’s founder and chief creative officer, is particularly passionate about this expansion into the fragrance arena. She says, “Fragrance has always been part of my vision for Jimmy Choo. To fully extend the Jimmy Choo lifestyle, enveloping the woman with the sensuality and essence of the brand. I have always loved wearing perfume; it’s part of my identity. Now to create a signature fragrance for Jimmy Choo expressing an aura of strength and beauty is my ultimate dream.”

The Jimmy Choo perfume, Jimmy Choo Eau de Parfum, is a modern fruity Chypre, which is the French term for Cyprus, with a citrus top note and floral heart. It is inspired by modern women–strong empowered, beautiful, seductive and alluring with a confident sexuality. The scent blends exotic Tiger Orchid, with sweet toffee and heady Indonesian patchouli.

The bottle and box are symbolic of the luxury at the heart of the Jimmy Choo brand and reflect Tamara’s personal taste for antique and modern objects. The facetted bottle is inspired by jewel-coloured Venetian Murano glass and is reminiscent of Jimmy Choo’s many crystal encrusted shoes.

“It was very important to me to create a beautiful and precious bottle, which is an object of desire that women will want to keep forever,” Mellon says.

The box features Jimmy Choo’s signature glamorous snake skin print in a fragrance-friendly shade of pink.

The fragrance is available now at House of Fraser stores and online on its website.